90%
Member retention maintained
At ACCE during economic uncertainty, supported by proactive engagement and renewal outreach.
MEMBERSHIP. EXPERIENCE. GROWTH.
Stronger connections.
Lasting growth.
I’m Kevin Jacobs. I help associations turn member insight into meaningful experiences, stronger retention, and sustainable revenue.
01 / ABOUT
Member focused.
Mission driven.
The strongest membership strategies connect what people need with what an organization does best.
My work brings together the human side of membership and the operational discipline that makes it scale. Across chamber, education, research, and corporate governance associations, I’ve helped reverse long-term decline, build member service programs, and translate engagement data into action.
As Director of Membership at the Association of Chamber of Commerce Executives, I lead strategy and operations serving more than 1,250 chamber organizations—from onboarding and dues administration to engagement, renewal, and retention.
I bring hands-on experience in team supervision, departmental budget management, executive reporting, and cross-functional leadership, grounded in a Master of Public Affairs with a focus on local government and nonprofit administration.
02 / MEASURABLE IMPACT
Relationships built.
Results delivered.
Selected outcomes across membership growth, retention, and revenue.
$75–100K
New revenue generated
Through proactive payment and renewal outreach at ACCE, alongside sustained 2–5% membership growth.
17K → 19K+
Membership growth in three years
At the Council for Exceptional Children, reversing an 18-year membership decline.
03 / SELECTED CAREER HIGHLIGHTS
Building what comes next.
A better beginning.
A stronger renewal.
Created ACCE’s first member lifecycle program, with a 30–60–90-day onboarding cadence and a reported 20% improvement in member retention.
MEMBER EXPERIENCEScale through
meaningful partnerships.
Grew CEC’s group membership program to approximately 5,000 members through relationships with school districts, regional governments, and state departments of education.
MEMBERSHIP GROWTHSee the risk.
Rebuild the connection.
Identified 200–300 at-risk accounts quarterly at NACD and recovered more than 80% through proactive outreach, while maintaining 90–95% overall retention.
RETENTION & INSIGHT04 / PROFESSIONAL EXPERIENCE
A career built
around belonging.
Progressive leadership across associations and mission-driven organizations.
Director of Membership
Association of Chamber of Commerce Executives
Lead membership strategy and operations for 1,250+ chamber organizations. Reversed multi-year membership decline, built lifecycle programs, and developed scalable dues and renewal workflows.
- Deliver recurring CEO reports on forecasts, pipeline opportunities, and retention projections.
- Partner with Marketing, Events, and Business Development to strengthen engagement and growth.
Membership Manager
Council for Exceptional Children
Led membership operations for an organization serving 20,000+ special education professionals, growing membership from 17,000 to more than 19,000 over three years.
- Supervised and developed three staff members.
- Launched the first member service platform and personalized onboarding program.
Membership & Marketing Manager
MSI STEM Research & Development Consortium
Built the first CRM and an engagement and retention program within the first 60 days. Authored the organization’s first three-year strategic plan.
- Centralized stakeholder information and led data integrity and technology practices.
- Refreshed the website and communications to strengthen organizational positioning.
Member Engagement & Analytics
National Association of Corporate Directors
Lead Member Engagement Analyst · Apr 2017–May 2018
Membership Advisor · Jul 2015–Apr 2017
Combined relationship management with analytics for a 19,000+ member association. Built Salesforce and Domo dashboards to identify risk, focus outreach, and inform leadership.
- Supported Salesforce and association management system upgrades.
- Analyzed engagement and industry trends to support membership and education-event revenue.
05 / CORE EXPERTISE
Strategy that connects.
Operations that deliver.
01
Membership strategy & lifecycle
Recruitment, onboarding, engagement, renewal, and retention.
02
Customer & member experience
Member research, service design, personalized outreach, and relationship management.
03
Revenue growth & intelligence
Pipeline analysis, forecasting, engagement insights, and executive reporting.
04
People, systems & nonprofit leadership
Team development, budget management, process improvement, Salesforce, AMS, and Domo.
EDUCATION
Master of Public Affairs
UNC Greensboro · 2015
Local Government & Nonprofit Administration
FOUNDATION
B.A., Political Science & Government
UNC Greensboro · 2008
PROFESSIONAL COMMUNITY
ASAE Member
American Society of Association Executives
Since 2015
06 / LET’S CONNECT
Stronger organizations
start with connection.
Let’s talk about membership, member experience,
and the next chapter of association leadership.